Video Marketing and Video Production – The Beginner Guide

Learn how to create simple, but powerful marketing videos to boost sales and conversions by yourself.

Discover the methods to get your videos seen, ranked, clicked on, shared and how to measure results and successes.

After this course, you will be able to start using videos with full confidence for all your marketing campaigns!

Who is this for:

• Small Business Owners
• Marketing Departments
• Online Marketers & Agencies
• Educational Organisations
• Affiliate Marketers

Course Outline:

1. Introduction – What is video marketing | Why market your business through video
2. Video Marketing Formats – Client Testimonial | Success Story | Case Study | Expert Interview | About Me Video | Quick News Message | Promotional Video | Corporate Video | Demonstration Video | Event Video | Educational Video | Vlogging | Sales Sequence | FAQ-Q&A
3. Recommended Video Production Tools – Camera | Microphone | Lighting | Stabilizer | Video Editing Software
4. The Pre Production Process – Scripting | Storyboarding | Location Scouting | Talent Hunting | Scheduling
5. Video Production – Camera Settings | Camera Controls | Composition | Audio | Lighting
6. Shooting Techniques – Interviews | People | Products | B-rolls | Shooting Fr The Edit
7. Video Editing – Computers And Software | Getting Started | Cut, Trim, Assemble | Adding Titles | Adding Music | Adding Effects | Superimpose Graphics | Delivery Of Final Video
8. Video Hosting Platforms – Free | Paid | Private
9. Video Marketing – YouTube | Facebook | Linkedin | Instagram | IGTV | Tiktok | Twitter | Pinterest | Vimeo | Google Search
10. Youtube – Setting Up A Youtube Channel | Optimising | Playlist | Cards | End Screen
11. Video Marketing Strategies – Creating A Fan Base
12. Measuring Your Video Marketing Results – Audience Retention | Engagement | Watch Time

Register now…

Ultimate Guide to Video Marketing + Tips, Tricks and More!