Power of Video Storytelling

How to Use The Power of Video Storytelling to Connect With Your Audience?

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. Here are 13 ways.

1. Post video stories from your customers to create a personal connection with other viewers.
2. Create a fictional series to promote your brand while you entertain your audience at the same time.
3. Use video to tell your personal stories that connect with your audience.
4. Shoot a documentary-style video featuring anyone who is involved in something of interest to your audience.
5. Do a video interview with influential people in your industry your viewers want to learn more about.
6. Take viewers behind the scenes. Work best for businesses that sell services and products.
7. Create animated video stories with software like Animaytor, Explaindio, or Doodly.
8. Show viewers how to do something and highlight the tools they’ll need to gather to do the job.
9. Highlight humorous situations related to your business or industry.
10. Have the founder tell the story of how the company began.
11. Feature your staff’s interesting activities or challenges.
12. Educate viewers about your industry by telling a fictional story.
13. Combine reality TV-style video with something relevant to your audience.

Source: – https://www.socialmediaexaminer.com/video-storytelling/

What is the classic narrative storytelling structure?

Good storytelling will be the ones that ‘get you’; the ones that make you laugh or cry or get angry or make you think – or at least make you want to watch till the end.

1. A good introduction
2. A protagonist with an aim
3. Obstacles to the aim which provide some tension/conflict
4. A climax or a crisis point
5. A resolution

Source: https://www.socialmediatoday.com/content/basics-video-storytelling

What is the modern-day narrative video storytelling structure?

Develop your own style and format, but here’s the 5-step structure found in popular YouTube videos.

1. Hook
2. Introduction
3. Content
4. Bonus
5. CTA

To Engage Your Audience, Tell a Story. Offer viewers an experience that they can personally relate with. Instead of saying “do step1 1 to 5”, put yourself in the story and stay “what happened, what did not work, what worked, what did you learn, what can be done better”. – https://www.inc.com/jeff-haden/to-engage-your-audience-tell-a-story.html

Where can I see some video storytelling examples?

• http://www.stillmotion.ca/