Online Videography Course – Day 1
Understanding the Basics of Video Production
“The art of shooting, editing and distributing video.”
Content
- What is Video Production
- Video Types and Genres
- Three Reasons for Video
- Video Production Process
- Crew vs Videographer
- Twelve Elements of a Video
- Two Important Questions
What is Video Production
Video production, is the art of shooting, editing and distributing visual and audio information.
While some are home videos produced for fun, most videos are produced for commercial purposes, like movies, advertisements, corporate videos and music videos.
This is an example of a home video I shot for my daughter’s magic performance in school…
Here is an example of a corporate launch event video I produced for a client…
Video Types and Genres
Video Production and Videography in business cover a wide range of types:
- Marketing Videos
- Training Videos
- Instructional Videos
- Corporate Videos
- Corporate Communications
- Event Videos
- Video Recording of Seminars and Conferences
- Video Recording of Launch Ceremonies
- Product Infomercials
- New Member Orientation
- Viral Marketing Video
- and more…
A genre is the way the video is presented for communicating information:
- comedy
- action
- mystery
- science fiction
- documentary
- drama
- music video
- commercial
- and more…
Here is a commercial done with the “music video” genre…
Here is a viral video “Dove Evolution” that stayed on the top viral video chart for more than a year…
Here is an instructional video by me…
Here is a snippet of a training seminar video…
Whatever video that is produced out there, there are only 3 reasons to make them.
Three Reasons for Video
Regardless of the type or genre of your video, you need to remember that there are only three basic reasons to communicate:
- To Entertain.
- To Persuade.
- To Inform.
If you can combine all 3 reasons, you will get a great video…
Video Production Process
This is what needs to be done, and when, for a video to come together as a finished product. Not every item listed needs to be done for a small production. Generally the process is broken down to three phases – Pre-production, Production and Post-Production.
- Phase 1 – Pre-Production: Planning – Information gathering, Writing (Script), Talent selection (if necessary), Location selection (if necessary).
- Phase 2 – Production: Making the Parts – Shooting, Voiceover, Graphics creation, Music and sound effects.
- Phase 3 – Post-Production: Putting the Parts Together – Digitizing (putting it all into a computer), Editing, Output.
Crew vs Videographer
Movies and TV shows are usually produced by a team of people, also known as a production crew. The crew members include at least a director, scriptwriter, producer, camera man, sound man, lighting man and video editor. Each member specialize in doing just a small part of the final video production.
Good videos can also be produced by just one person, also known as the Videographer. The Videographer is capable to visualize a concept, operate the video camera, takes care of the sound recording, ensures sufficient lighting, edits the video and finally produces and distributes the video on DVDs and on the web.
In this course, you will learn the ways of a Videographer and get started in the world of VIDEOGRAPHY.
——-
Welcome to…
Learn Videography in 5 Days
Know How to Make a Good Video
by Adrian Lee
http://VideoLane.com
In this course, you will discover…
Day #1 : Understanding the Basics of Video Production
Day #2 : Video Cameras, Skills, Sound and Lighting Techniques
Day #3 : Video Editing Computers, Software and Techniques
Day #4 : Authoring, Burning, Printing and Packing DVDs
Day #5 : Putting Videos on the Web
——-
Ok, we are now in day one, Understanding the Basics of Video Production.
This is the foundation from which we continue the rest of the topics.
Most people start learning video making by picking up a videocam and shoot aimlessly.
That’s why we get so many boring shaky home videos that relatives force you to watch.
Even in the corporate world, I sometimes have to repair and edit videos badly shot by a sales staff of the company.
From here on, I will show you more examples of professional videos.
Please observe the videos in detail. Look at how the scenes are shot. Take note of every edit and cut points.
Twelve Elements of a Video
Every video, when you break it down, consists of at least one or all of these elements
- Raw Video Footages
- Screen Captures
- Title / Subtitles / Text / Credits
- Transitions
- Special Effects
- Graphics / Logos / 3D
- Photos
- Music
- Narration / Voice Over
- Sound Effects
- Interviews / Testimonials
- STORYLINE
Can you identify some of these element in this video?
Two Important Questions
Before I start shooting for a client and even for myself, I always ask these 2 very important questions:
# Who will watch your video?
# What is the goal of your video?
The answers to these two questions will determine the way you shoot and edit your video.
Watch and listen to this video. Identify who this video is made for what is its goal…
So that’s a brief introduction to the world of videography and video production.
Enjoy!
Adrian Lee
http://VideoLane.com
PS: Please ask me questions about videography and video production using the comment form below.
Learn Videography in 5 Days - Day 1 | Day 2 | Day 3 | Day 4 | Day 5
Hey, your daughter’s magician tricks are really good!
How did you record the sound for the Donut Empire’s Donut Eating Game? Did you use the camera’s in-built microphone or an external microphone. If you did the latter, did you do everything yourself -- shooting and sound recording -- or you had an assistant(s)?
Since you ask for comments, I’d like to say that if I were to do Donut Empire, I’d not change zoom speedily often, eg, zoom in, zoom out, zoom in which you did in a few places. It’s a bit distracting for me and I was not given the time to enjoy the images affected.
I am experienced in filmmaking using movie cameras. In fact, I directed a few fictional-narrative movies. But I am a bit wet behind the ears when it comes to operating a video camera, and I also want to know relevant lights for a video shoot.
Thanks for your online videography course. I can’t find day 4 and day 5′s lessons.
The sound recording for the Donut Empire was achieved with a wireless audio tranceiver. Transmitter attached to the DJ’s audio mixer console and the receiver on the camcorder. No assistants involved.
The zoomings were intentional (some were actually created during edit). This is to liven up the short highlight of the event and to flow with the music. The full event video is more than an hour long. Event Video Highlights are like movie trailers, enticing viewers to a bigger thing.
Thanks for your comments!
Thank you for day 1, now to move to day 2
I have been a field producer; videographer on a series of documentry film recorded in Ethiopia; East Africa with an oscar nominated film producer named Dorothy Fadiman. It is such a blessing to find such a wonderful info on the first day. Hope to get more on the coming days…
thakyou sir for ur good attempt
it is very helpfull thankyou sir
hallo Mr Lee.
this is wonderful have been looking for this for quiet some good time. Mr Lee am new to video production pleas teach me the best. thank you.
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